• Julia Lera

    Digital Marketing | B2C Marketing | User Acquisition | Performance Based Marketing

  • Accomplished digital marketing professional with expertise in Social Media Marketing, Online Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing and Web Analytics.
    Specialties: Account Management, Online Advertising, Social Media, SEM, Online marketing, Email Marketing, B2C marketing

  • CURRENT POSITION

    Facebook

    Client Solutions Manager 

    Sep 2016 – Present

    Building and managing key relationships within Facebook's largest advertisers, being a platform, product and media planning expert, and leading strategy and measurement with Fortune 1000, multi-channel advertisers.

  • Experiences

    Past Positions

    Digital Marketing Consultant

    Nov 2013- Sept 2016

    Digital Marketing Consultant focused on Bay Area Startups.
    Hands-on, B2C, performance-based digital acquisition marketing.

    Specialties:

    - Facebook Advertising
    - Twitter Advertising
    - Google Advertising
    - Search Engine Optimization
    - Email Marketing
    - B2C Digital Marketing

    Clients included: Gone, GoldieBlox, Chariot, DwellAware, Ready2Bloom, OpenGov and Little Artistas.

    Global Marketing Solutions - DSO Account Manager

    Sept 2010 - Dec 2013

    Strategic partner to key brands in the retail and e-commerce vertical.
    I helped brands connect with their prospective and existing customers on Facebook, measure the impact of their programs and achieve business results.

    Online Marketing Manager - Ohai

    Sept 2009 - June 2010

    Managed online marketing efforts for online gaming startup ohai (acquired by EA):

    • Affiliate Marketing
    • Strategic Partnerships
    • Product Marketing
    • Email Marketing
    • SEO
    • SEM
    • Display Advertising
    • Social Media

    Online Marketing Manager - MySpace

    April 2008 - March 2009

    Ran all Online Marketing efforts for MySpace Latin America, with focus on Mexico, Brazil and Argentina. 

    Highlights:
    •    Grew users in LatAm by 40%.
    •    Ran effective display media, search and email marketing campaigns for all countries in the region.
    • Partnered with Product team on localizations and user interface improvements, that proved effective user retention.

  • CONTACT ME!